Anytime fitness was started in 2002 by co-founders Jeff Klinger and Chuck Runyon, because they believed that the fitness industry needed some revamping. They realized that with peoples hectic schedules today, that many people wanted to work out but couldn’t with the restrictive gym schedules and often high membership prices. The though that there could be a gym that was not only affordable, open 24 hours and allowed people to workout on their own schedule but also allowed people to work out in any city they travelled to, was the idea that sparked Anytime Fitness.
Anytime Fitness is able to offer such good prices and 24 hour access because it compressed the basic needs of the average gym member and removed the mostly unused features like swimming pools and racquetball courts and kept things like high quality and equipment and tanning facilities. Anytime Fitness features member access software and high-tech security and surveillance offers members a safe environment to enjoy even with a greatly reduced staff. Anytime Fitness also prides itself on being involved with the community, which is why Anytime Fitness can flourish in many small towns that are usually ignored by large scale gyms. The reasonable prices and 24 hour convenience fuels the growth of Anytime Fitness, especially in these small towns. Anytime Fitness also includes innovative features like cashless vending that allows members to charge purchases to their member account.
FACTS AND FIGURES
Anytime Fitness is a mostly North America franchise with 1,087 of its 1,110 stores in the U.S. and Canada but has plans to expand internationally. A health club franchise is usually considered a solid business model to open considering nearly 1 million people a year join a gym. Anytime fitness has had solid increases growing in 2007 from 308 locations to 593 locations. Nearly 60% of franchisees own more than one location partly because of the time freedom offered by the self-run system with low staff requirements. The prime locations of Anytime Fitness gyms, like strip malls with large grocery chains offers maximum exposure for the franchisee.
Some of Anytime Fitness awards are #75 of top 500 franchises, #13 for fastest growing, #19 for lowest cost and #70 for top global franchises. Anytime Fitness has also won the Franchise Satisfaction Award 3 years in a row from Franchise Business Review and was #35 in Franchise Times magazine’s ‘Fast 55’ list.
Anytime fitness requires a franchisee to have a minimum net worth of $10,000 and also a $10,000 initial cash investment. The average total investment is $142,000 but can be up to $249,000. Part of the initial investment is an initial franchise fee of $18,000 with an ongoing royalty/advertising fee of $419/mo. The number of employees needed to run the gym is 1 full-time and 2 part-time.
An initial contract term of 5 years is needed with the option of additional 5 years renewing terms after the initial term. Anytime Fitness is one of few franchises that allow passive ownership, which means you don’t have to be physically present and involved with the operation on a daily basis. A corporate staff of 80 helps with tasks like site selection, advertising, marketing, data processing, inventory, newsletters, 800 help line and other needed processes. The franchisee also needs to attend a 1 week training in Hastings, MN.
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